Product Marketing Manager with 5+ years of experience across B2B SaaS, telecom-adjacent technologies, fintech, and platform ecosystems. Experienced in go-to-market execution, product positioning, customer insight analysis, and sales enablement for cloud, connectivity, security, and SaaS solutions. Proven ability to translate complex technical capabilities into customer-centric messaging that supports product adoption, pipeline growth, and commercial outcomes. Strong cross-functional collaborator with experience partnering across Product, Marketing, Sales, and Account teams within international technology organizations including Vodafone and Meta.
Professional Experience
Product Marketing Manager – Telecom Solutions
Vodafone Ireland
2022 – Present
▼
Supported go-to-market execution across cloud, connectivity, security, and SaaS solution portfolios for SMB and enterprise customers
Translated technical product capabilities into customer-centric value propositions tailored across multiple industry verticals
Delivered frontline customer and competitive insights to support messaging refinement, positioning strategy, and commercial initiatives
Collaborated cross-functionally with marketing, campaign, and account teams to improve product communication and enablement efforts
Enabled customer-facing teams with solution positioning support and technical product knowledge for enterprise technology offerings
Consistently exceeded commercial performance targets while supporting broader customer adoption and growth objectives
Supported go-to-market execution for Meta Business platforms, developer-facing tools, and payment-related solutions
Partnered cross-functionally with Product, Marketing, and Account teams to align positioning, messaging, and customer communication strategies
Contributed to customer-facing positioning for platform and API capabilities across e-commerce and payments ecosystems
Maintained awareness of customer trends, competitive dynamics, and platform ecosystem developments within digital commerce markets
Supported pipeline growth initiatives through customer engagement, solution articulation, and stakeholder collaboration
Core Expertise
The PMM Role: A bridge between Product, Marketing, and Sales teams, creating customer-centric value propositions and driving commercial growth through strategic go-to-market execution.
Click any skill to learn more
Go-To-Market Strategy
Product Positioning
Sales Enablement
Customer Insights
Market Segmentation
Competitive Intelligence
Product Storytelling
SaaS Platforms
Product Adoption
Pipeline Growth
Cross-Functional Management
Cloud Ecosystems
About
Education
Master of Science (MSc), International Business Management
NUI Galway, Ireland & Toulouse Business School, France
Professional Qualities
✓ Fluent in English with strong written and verbal communication skills
✓ Experience working across EMEA and international markets
✓ Comfortable engaging with technical, commercial, and executive stakeholders
✓ Eligible to work in Ireland (Stamp 4)
✓ Natural communicator who simplifies complex technical concepts
✓ Data-driven decision maker with analytical mindset
✓ Passionate about customer-centric marketing and GTM excellence
Ready to Discuss Your Next GTM Challenge?
Let's connect and explore how I can drive product adoption and pipeline growth for your organization
